The marketing team at
Colchester based Caring Homes Group is celebrating after making the finals of
the prestigious national Care Home Awards.
The team, based at
Bradbury House, Colchester Business Park, has had their marketing campaign for Winter
wellness selected as one of the Best Marketing Initiatives in the Care Home
Awards for 2020.
Firmly established as an
annual celebration of innovation and excellence in the ownership, management
and operation of care homes across the UK and of key suppliers to the sector,
the Care Home Awards continue to attract the interest of entrants and the
attendance of finalists and sponsors.
On Friday 15 May in the
Palace Suite at the Royal Garden Hotel, London the Care Home Awards, which
recognise excellence across the care industry, will announce the Winners and
High Commendations for 2020. Some 330 senior representatives of care homes and
care home groups will attend, together with sponsors’ representatives, and
companies short-listed as Finalists.
Caring Homes Sales and
Marketing Director Mark Sherriff said; “The Winter Wellness campaign was
designed to place emphasis on colleagues taking responsibility for staying
healthy and managing their own health as well as the health of our residents.
The campaign was based on reminders of how to stay well; prevent an illness
getting worse and take the best course of action alongside Caring Homes
infection governance procedures.
“To do this we used
recognised research and carried out our own, drawing up a campaign which
started back in October last year and continues through the winter months.”
The extensive campaign – utilised a multi asset technique, to ensure consistency in brand and reach across each of our 68 homes and to provide the appropriate assets for our primary, secondary and tertiary audiences. The campaign, included wellness packages for each home, containing posters, strut cards, hand sanitisers and internal materials specially designed using an antibacterial coating technique to further improve infection control. This was further enhanced by toolkits being supplied to operational and sales teams to engage with local health and social care professionals increasing the opportunity to improve the health of our wider community.
Mark added: “I am delighted one of our campaigns has been recognised in this way as it reflects the amount of hard work put in by everyone involved. The campaign has also had a marked positive impact on the wellbeing of residents and colleagues alike, with some very encouraging feedback being received from colleagues.”