Caring Homes make the finals of the Care Home Awards 2020

The marketing team at Colchester based Caring Homes Group is celebrating after making the finals of the prestigious national Care Home Awards.

The team, based at Bradbury House, Colchester Business Park, has had their marketing campaign for Winter wellness selected as one of the Best Marketing Initiatives in the Care Home Awards for 2020.

Firmly established as an annual celebration of innovation and excellence in the ownership, management and operation of care homes across the UK and of key suppliers to the sector, the Care Home Awards continue to attract the interest of entrants and the attendance of finalists and sponsors.

On Friday 15 May in the Palace Suite at the Royal Garden Hotel, London the Care Home Awards, which recognise excellence across the care industry, will announce the Winners and High Commendations for 2020. Some 330 senior representatives of care homes and care home groups will attend, together with sponsors’ representatives, and companies short-listed as Finalists.

Caring Homes Sales and Marketing Director Mark Sherriff said; “The Winter Wellness campaign was designed to place emphasis on colleagues taking responsibility for staying healthy and managing their own health as well as the health of our residents. The campaign was based on reminders of how to stay well; prevent an illness getting worse and take the best course of action alongside Caring Homes infection governance procedures.

“To do this we used recognised research and carried out our own, drawing up a campaign which started back in October last year and continues through the winter months.”

The extensive campaign – utilised a multi asset technique, to ensure consistency in brand and reach across each of our 68 homes and to provide the appropriate assets for our primary, secondary and tertiary audiences.  The campaign, included wellness packages for each home, containing posters, strut cards, hand sanitisers and internal materials specially designed using an antibacterial coating technique to further improve infection control. This was further enhanced by toolkits being supplied to operational and sales teams to engage with local health and social care professionals increasing the opportunity to improve the health of our wider community.

Mark added: “I am delighted one of our campaigns has been recognised in this way as it reflects the amount of hard work put in by everyone involved. The campaign has also had a marked positive impact on the wellbeing of residents and colleagues alike, with some very encouraging feedback being received from colleagues.”

Benson House

Address

1 Churchfield Lane,
Benson,
Wallingford,
Oxfordshire,
OX10 6SH

Contact
0808 169 8656
View care home

Brook House

Address

Water Lane,
Towcester,
Northamptonshire,
NN12 6HR

Contact
0808 169 8662
View care home

Dormy House

Home Manager

Joanne Gullon

Address

Ridgemount Road,
Sunningdale,
Berkshire,
SL5 9RL

Contact
0808 223 5424
View care home

Horsell Lodge

Home Manager

Dacre Lassauniere

Address

Kettlewell Hill,
Woking,
Surrey,
GU21 4JA

Contact
0808 223 5513
View care home

Broadbridge Park

Home Manager

Francesca Keating

Address

Chantry Court,
Old Guildford Road,
Broadbridge Heath,
Horsham,
RH12 3XY

Contact
0808 169 8649
View care home

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Coronavirus (COVID-19) Update
To Whom it may concern,

RE: A message from the CEO and Clinical Director

At Caring Homes we are following the latest Government advice and stopping visitors to all our homes, except for essential visits by healthcare professionals who will be required to adhere to strict protocols.

We understand that this may be very difficult for families but we are clear in our duty to ensure we protect the health, safety and wellbeing of our Residents and Colleagues as our top priority.

We want you to know that you can contact your loved ones through calls, emails, video and social media and we will support our Residents to view any messages you send over. We are confident that the teams in our homes are doing all they can to ensure that life remains as comfortable and sociable as possible. There will be a full programme of activities delivered by our in-house health and wellbeing teams.

We hope you will understand and support these actions and any further subsequent measures we might need to put in place.

Yours sincerely