Our Seven Commitments to Dementia Care
Our promise to you and your loved ones to provide dementia care to the highest standard, with our four core foundations at its centre.

Our Commitments
Our seven commitments are the core standards, behaviours and principles that underpin our promise to deliver the best possible care for people living with dementia at our dementia specialist care homes.
We look inwards and outwards: ensuring our residents' wellbeing every day; recruiting and retaining extraordinary people with the right values; and sharing our knowledge with family, friends and the wider community.

1. Knowledge Sharing
We are committed to providing individuals living with dementia and their caregivers with high-quality information about their medical condition and available services, both at the time of diagnosis and throughout their care journey.
We do this in various ways, including one-on-one conversations with residents and their loved ones, as well as events such as dementia cafes and workshops throughout our UK dementia care homes.



2. Community Engagement
We actively engage with the broader community to enhance their support and understanding of those living with dementia. We will collaborate closely with healthcare professionals to address local commissioning needs and host community events at our dementia specialist care homes across the UK.


3. Wellbeing
Our primary focus is on improving the quality of life for individuals living with dementia, as well as the quality of care they receive. Our dedicated teams will provide personalised dementia care and support by understanding each individual's life history and personal culture, all delivered with kindness.


4. Daily Support
We will ensure that our dementia care residents have ample opportunities to continue engaging in daily activities that bring them happiness and fulfilment. Additionally, we are committed to offering support and guidance to the families and friends of our residents.


5. Innovative Living
We take pride in the unique design of our dementia care homes, celebrating the individuality of each one. Residents actively participate in shaping their living environment, and we remain open to adopting new technologies and innovations that can enhance the lives of those with dementia.
This commitment takes all aspects of a living space into account, including lighting, acoustics, colours, textures, and more.


6. Caring For Life's Final Stages
We are dedicated to continually improving our already excellent end-of-life care. Our aim is to provide unwavering support to our dementia care residents, their families, and loved ones throughout this journey, ensuring it is a positive, dignified, and respectful experience.


7. Valuing Our Colleagues
Recruiting and retaining the best candidates is one of our top priorities in providing exceptional dementia care. We are committed to supporting our colleagues in transitioning their learning into relationship-centred dementia care. By caring for our team members, we ensure they can provide the best possible care to our residents.

Find out more about our person-centred dementia care homes and find a home closest to you