Midsummer Magic

MIDSUMMER MAGIC CASTS SPELL OVER CARE HOMES ACROSS THE COUNTRY

Residents and Staff combine to raise funds for the Alzheimer’s Society

Residents and staff at more than forty homes across the Caring Homes Group celebrated midsummer with an enchanting range of special sunshine activities and raised much needed funds for the Alzheimer’s Society.

Care Homes across the Caring Homes family enjoyed some mystical midsummer moments, including; barbeques, film afternoons, lighting Chinese lanterns, and growing and painting sunflowers.

The family-owned Caring Homes Group, founded by mother and son team Helena and Paul Jeffery in 1994, is committed to delivering outstanding activities provision for the elderly people they support, both on a daily basis and with special events throughout the year.

Midsummer Magic is the third of six themed events in the ‘HomeEvents 2011’ programme that provide an opportunity for all residents and staff in each home to come together and take part in an array of interesting and enjoyable activities.

For the themed events, the Activities Coordinators at every Caring Homes home are given ‘Activities Guides’, providing a huge range of different games, crafts and pastimes people can be involved in.

Future events include ‘Autumn Gold’ in September and ‘Forget Me Not Month’, which coincides with Remembrance Sunday.

As part of Caring Homes’ commitment to Corporate Social Responsibility (CSR) each event is partnered with a key charity and provides an opportunity for fundraising. The partnerships are as follows:

• Daffodil Week – partnered with Marie Curie Cancer Care
• Royal Wedding Day – partnered with Macmillan Cancer Support
• Midsummer Magic – partnered with the Alzheimer’s Society
• Lavender Fest – partnered with Age UK
• Autumn Gold – partnered with the Care Professionals Benevolent Fund
• Forget Me Not Month – partnered with The Royal British Legion

Emma Charlton, Marketing Director at Caring Homes, says:

“There is something special about midsummer, our residents have really enjoyed being outside, as the weather has improved, expressing their individuality across a range of creative activities’.

“HomeEvents 2011 provides a fantastic opportunity for staff and residents to come up with some really interesting events throughout the year and raise money for some very important causes.”

Paul Jeffery, Chief Executive of Caring Homes, says:

“The ‘Home Events 2011’ programme really demonstrates what Caring Homes is all about. It is so important that our residents are connected to their local communities and events like Midsummer Magic provide a great opportunity for us to celebrate with our neighbours.

“Our residents get huge satisfaction from coming together to have fun and share experiences with friends and loved ones, and make a real contribution to supporting charities that do so much good. I’m immensely proud to be a part of it all.”

 

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