About us

We are Caring Homes, a leading provider of care homes for the elderly.  With over 21 years’ experience, we know how difficult it can be to get through the tough times and to find the right information or advice you need to make informed decisions about which type of care to choose.

Founders, Helena and Paul, have worked to ensure that we never lose sight of the values on which Caring Homes was founded:

“First and foremost, every Caring Home must be exactly that: a caring home for each resident. At the heart of what we do is a desire to provide everyone we support with the opportunity to continue to live life to the full. This means much more than just providing good care; it is about working with each resident to understand their life story to-date, as well as their dreams and aspirations for the future. Armed with this understanding, we can achieve these dreams together.”

Helena & Paul Jeffery

Our promise to you, is to take care of the important things and find out what matters to you, because that’s what’s important to us and helps us to provide the best care for your needs.

Considering a care home for yourself or a loved one, can be a tricky and emotional journey; that’s why we’re here to help at every step of the way. From finding the right home, to making sense of the funding, to moving in and keeping in touch.

We truly believe that all residents have a right to be treated with respect and to be recognised for their uniqueness, regardless of circumstances.

We work with our residents, their families and health care professionals, to allow them to make decisions and be able to select from as many options as possible. Our Care Teams recognise and promote independence and individuality, to ensure that care plans are unique and centred around each resident.

Our residents have an active role in the day to day running of our homes, and our aim is to ensure we provide a real home from home environment. Our residents even have the opportunity to meet and interview new members of their Care Team.

In 2012 we were named as “the most recommended care home operator” and we have hundreds of independent recommendations on carehome.co.uk which support our customer satisfactions scores of over 95%.

Hospitality Assured is the quality standard created by the Institute of Hospitality and is traditionally associated with service and excellence in hotels.  An organisation is only awarded this standard following a rigorous inspection by the Institute of Hospitality.  We are proud to say that Caring Homes holds this prestigious award which demonstrates the quality of care provided to our residents.

Helena Jeffery

Helena was the driving force behind award winning and quality accredited Caring Homes when she founded the company in 1994 through the purchase of her first care home with her son Paul.

A registered nurse with a passion for delivering personalised care to elderly people, Helena worked as a retirement homes Manager ahead of starting the highly regarded care home group. Helena is passionate about quality person centred care, and ensuring that every resident achieves the highest possible quality of life.

As a result of her outstanding track record in delivering the best possible quality of life to elderly people, Helena was acknowledged with a National Award – “The Dame Vera Lynn Lifetime Achievement Award.”

Paul Jeffery

Paul is Helena’s oldest son and a co-founding director of Caring Homes Group.

Recognized as one of the most influential people in health and social care in 2009 and 2010 by Health Investor and Caring Business, Paul Jeffery is regarded as one of the leading lights in the care home sector, 2 years ago this was acknowledged at the National Care Awards when he received the Care Entrepreneur of the Year Award.

Laird MacKay MBA

Managing Director of Caring Homes

Laird joined Caring Homes in 2009 and leads on quality care for its 60+ care homes. He is a motivated director and proud of Caring Homes’ person-centred approach to care.

Caring homes is committed to offering exceptional care and customer services to our residents and their families every single day.  We continually invest in our people and our homes to ensure we provide the best care possible.

Residents' stories

Dennis’s Story

When Dennis first came to Rectory House he had a prognosis of just two weeks to live and was very unwell indeed. Bed bound and unable to eat or drink, Dennis needed help with all his basic needs. He was extremely weak, sleeping almost all day and barely able to speak. As a much loved...

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